Indigo Organizing

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Yes, toilet paper CAN spark joy.

I do this work because I want to help people live simpler, more joyful lives. 

So when I come across a product or company that is doing just that, I CANNOT wait to tell everyone about it. 

(Ad nauseum. To the point where people are crossing the street when they see me around town.)

So today, my friends, I want to tell you about something that is sparking some major joy for me - my new toilet paper. 

Yes, toilet paper. And it’s made by a company called Who Gives a Crap

Hysterical, right?

I discovered this joyful new company in the cozy Manhattan bathroom of my dear friend Jocelyn, who also happens to be the CEO of IDEO.org. Jocelyn and I are friends from my former days working in international development, and she’s always got the inside scoop on the coolest new social innovations. When I came out of her bathroom inquiring about her colorful (and funny!) toilet paper, she told me all about Who Gives a Crap, co-founded by her friend and former IDEO.org colleague Danny Alexander. Fast forward about two years, and I finally decided to give it a try.

I am LOVING it because it’s a perfect example of what I am trying to preach to my students and clients all the time: It's fun. It's easy. And it does good.

It's fun.

Ok, just look at that packaging. Each roll is colorfully-wrapped with a fun, cheeky message. (Hehe - cheeky!) It's a quick shot of joy in your day. And it's also fun knowing that I am supporting an "underdog" company. 

It's easy.

It's on autopilot. Every 5 weeks, it is delivered to my door. Done.

They are doing good. 

Their toilet paper is made with 100% recycled paper, and they donate 50% of the profits to help build toilets and improve sanitation in the developing world. (To date, they have donated $1.9 million!)

That's it. Fun, easy and good. Simple and joyful. 

So whether or not you decide to delight your bum with this toilet paper, I hope you will see this as an example of how to build more fun, more ease and more impact into the purchasing decisions that you make. 

Do YOU have a favorite product, tool or app that makes your life simpler and more joyful? Tell me! Tell me! 

(I promise not to cross the street when I see you coming.)

PS - This is not an ad. It's not a paid affiliate relationship. The founders don't even know me and might be a little freaked out by how enthusiastic I am about their toilet paper. But if you DO choose to try it, you can use this coupon code that will get you $10 off your first order, and I'll get $10 off mine. :)

PPS - Interested in finding MORE "fun and easy?" Check out this blog post where I share how I found more fun and easy in my life, and how you can too.